Not only did Modern Warfare 3 completely blow its rival out of the water in terms of sales, but Battlefield 3 offers a very broken experience for its players. Unfortunately for Electronic Arts, it seems like their proud presence put them in a bit of a pickle. The slam advertising carried over into Battlefield 3 when it went up against Call of Duty: Modern Warfare 3, claiming the former was 'flat out' the superior product. This is proven by the slam advertising the latter ever since the releases of Call of Duty: Modern Warfare 2 and Battlefield: Bad Company 2, where Electronic Arts mentioned it would avoid the nickel-and-dime technique just after Activision set its map packs at a record price. Activision and Electronic Arts share no love, especially when it comes to their respective first-person war shooters.
